Identity sprawl is no longer creeping, it’s compounding. As AI agents clock in beside humans, the org chart multiplies, and so do the credentials.

Out of stealth, a 35-person Israeli-American startup lands a $20M Series A (IVP, Index) with an audacious promise: 18 months to rip-and-replace CyberArk and Okta. The hook? One unified platform for hybrid estates and machine identities; deployed in roughly 11 days, powered by automation instead of armies of consultants.

If the speed sticks and the coverage holds, procurement shifts quickly. Fewer point tools. Less professional-services drag. Audits that don’t feel like archaeology.

Incumbents won’t sit quietly. Expect tighter bundles, louder “agent identity” narratives, and heavy reliance on integrations already buried deep in enterprise stacks.

The stakes are clean: founders win on hybrid depth and time-to-value. Buyers win by reducing switching friction , and shrinking the blast radius when credentials inevitably leak.

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A new marketplace flips the script: bots hiring humans for real-world errands; Fiverr, minus the human middleman.

Since February 1, nearly 518,000 “rentable” humans have signed up, generating over 4 million visits, yet only about 11,000 bounties have posted, many closer to performance art than payroll. Agents can book and pay through escrow, Stripe, even crypto. Some listings promise the gentlest manager imaginable: an LLM that never raises its voice.

Right now, supply towers over demand. Great for experimentation; brutal for unit economics, at least until enterprise agents start scaling real budgets.

The upside is tangible: “last-yard” execution in the physical world, plus streams of proprietary data without ever building a robot.

But the risks are equally real. Murky liability. Scams. Malicious task-splitting. Worker safety questions no one has fully priced in. Expect regulators to dust off old marketplace and labor rules; and apply them to a workforce managed by code.